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40% of the users in the first and second-tier cities, and 65% of the users aged 30 and above.Ĭompared with 2019, the per capita game duration of mini games increased by 50%, and the average number of games played increased by 20% in 2020.Ĭhina game live streaming revenues to double by 2021 Last year, the proportion of male and female users in the distribution of mini games accounted for 50% respectively. In 2020, the commercial realization of WeChat mini games increased by 20%. WeChat Mini Programs overview WeChat Games
Wechat china ecny wechat pay mauskharpalcnbc Offline#
With the help of mini program pre-sale + offline self pick-up mode, more than 300 million users purchased fresh fruits and vegetables.
In 2020, more than 100 million people purchased in shopping malls and department stores on WeChat Mini Programs. The number of mini programs used per user increased by 25%, the average transaction value per user grew by 67%, the number of programs with transactions increased by 68%, and the annual transaction volume of more than doubled in 2020. In 2020, the daily active users of WeChat Mini Programs exceeded 400 million, according to its official data shared at its annual event WeChat Public Lecture. The number of Mini Program developers has exceeded 3 million. Mini Program DAU reached 500 million as of Q1 2022. The transaction volume of catering, tourism, and retail increased by 100% year-on-year. The daily active users on WeChat Mini Programs reached 450 million according to WeChat official data in January 2022. WeChat Video Accounts’ time spent per user and total video views more than doubled year-on-year as Tencent enriched content diversity and enhanced the product experience. Over one-third of Moments’ advertising revenue was generated from advertisements using Mini Programs as landing pages and advertisements connecting users to customer service representatives via WeCom. Each day, more than 120 million active users post in social networking Moments, 360 million users read Official Accounts articles, and 500 million users access Mini Programs (Q1 2022) daily.įor Q4 2021, WeChat daily active advertisers expanded by over 30% year-on-year. WeChat has evolved from an instant messaging app to a service meeting the digital needs of over 1.27 billion MAU in Q4 2021. The content network WeChat Official Account has 360 million users. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. We do not give advice on financial products.Over 330 million of WeChat’s (known as Weixin in China) 1.2883 billion monthly active users use video calling. “So it makes sense for the central bank to team up with WeChat Pay and Alipay as opposed to doing it on its own.”ĭisclaimer: The views and opinions expressed by the author should not be considered as financial advice. Linghao Bao, analyst at consultancy Trivium China, said: “Chinese consumers are so locked in WeChat Pay and Alipay, it’s not realistic to convince them to switch to a new mobile payment app. However, both applications now seem to be potential competitors to the digital yuan’s own app that PBOC could use.
Wechat china ecny wechat pay mauskharpalcnbc download#
Through this app, anyone in those areas will be able to download and register to use nation’s digital currency.Īnother Chinese payment app Alipay, run by Alibaba affiliate Ant Group, also began trialling digital yuan payments last year. The People’s Bank of China keeps trying to expand usage of the digital yuan, and has recently launched an e-CNY app for users in several regions and cities in the country. WeChat Pay has more than 800 million active monthly users. People can use messaging functions and make payments via WeChat Pay, but also hail taxis and order food. The move by the Tencent-owned company to back the country’s sovereign digital currency could provide the project with a huge boost if people begin to use it for payments.Ĭhina has been working on the digital yuan since 2014, and WeChat is often dubbed a ‘super app’, owing to the number of services connected to it. WeChat, China’s biggest messaging and payment app, has said it will support the digital yuan.
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